Samantha's Story...
Born in Birmingham, UK, Samantha Johnson has carved out a truly global career, living and working in London, Istanbul and Doha, and hosting events across North America, Europe, the Middle East and Australia.
A presenter and producer with Al Jazeera English, Samantha has created and fronted original programming including Now You Know, the award-winning podcast amplifying women’s voices across health, sport and technology, and Game Theory, the digital series examining the intersection of sport, culture and politics.
She has anchored some of the most influential stages in world sport, hosting FIFA draws and The Best FIFA Awards, moderating UEFA conferences, and leading global policy conversations at United Nations events.
Her path has never been conventional - and that’s exactly the point.
From breaking into broadcasting on her own terms to shaping international dialogue through sport, Samantha’s career has been guided by authenticity, curiosity and purpose. She has redefined what representation and leadership can look like across global media and sport.
